About
Highly accomplished Product and Growth Leader with a proven track record of driving significant revenue growth and market expansion within B2B SaaS, gaming, and media tech sectors. Expert in leveraging AI/ML, product-market fit strategies, and data-driven insights to build and scale innovative products, optimize user experiences, and lead cross-functional teams to exceed business objectives. Adept at translating complex technical features into compelling value propositions and fostering strategic partnerships for sustained organizational impact.
Work
San Francisco, CA, US
→
Summary
Currently serving as a Sr. Product Marketing Consultant at BetterUp, Paul Traficanti is responsible for defining market positioning and translating complex AI features into compelling business value propositions for B2B SaaS clients.
Highlights
Developed competitive positioning for BetterUp Grow against leading AI tools (ChatGPT, Copilot, and DIY AI), emphasizing its unique coaching-driven behavior change model over task-based AI solutions.
Authored impactful solution briefs, effectively translating complex AI features into clear business value propositions focused on manager effectiveness, reskilling, and cultural alignment for enterprise clients.
Boulder, CO, US
→
Summary
As Product Manager, Growth at Jawa.gg, Paul Traficanti drove significant user engagement and revenue growth by owning the buyer-side product roadmap, launching high-impact marketplace initiatives, and optimizing core platform features.
Highlights
Influenced the founding team to ship an ML-powered workflow, enhancing part discovery and increasing pages per session by 13%.
Owned the roadmap for buyer-side product experience and merchandising tools, significantly improving buyer conversion and boosting Gross Merchandise Volume (GMV) by 125%.
Launched high-impact campaign-driven marketplace initiatives (Scrapyard Wars, Corsair partnership), which lifted sales by over 150% during activations.
Delivered SQL-powered dashboards for buyer insights and campaign analytics, guiding data-driven prioritization of loyalty and search improvements.
Led cross-functional sprints to implement critical enhancements to listing flow, search ranking logic, and category filters, optimizing user experience and discoverability.
San Francisco, CA, US
→
Summary
Co-founded and served as Head of Product at Dare Drop, where Paul Traficanti successfully scaled a gaming advertising technology from $0 to $3M in revenue, achieving product-market fit and leading a 12-person organization.
Highlights
Achieved product-market fit for a gaming Advertising Technology, scaling annual recurring revenue from $0 to $3M.
Led the development and successful launch of self-serve campaign builder and analytics tools, resulting in a 30% quarter-over-quarter increase in customer retention.
Served as internal strategy partner across Product, Engineering, and Sales, implementing frameworks that doubled campaign throughput.
Directed a 12-person organization as Co-Founder, directly managing a 6-person cross-functional team and spearheading business strategy.
New York, NY, US
→
Summary
At Reelio (acquired by Fullscreen Media), Paul Traficanti was instrumental in driving over $100M in branded creator campaigns and scaling the media tech startup through significant organic growth and strategic client partnerships.
Highlights
Orchestrated and delivered over $100M in branded creator campaigns for major clients, including Google Play, Warby Parker, and GoDaddy.
Collaborated with client strategy and brand teams to design and execute impactful cross-platform influencer activations.
Contributed to scaling a media tech startup through acquisition, achieving 40x organic growth via targeted SEO and conversion rate optimization strategies.
Managed comprehensive campaign delivery, client success, and reporting workflows across internal strategy and operations teams.
Skills
Product Management
User Research, Roadmap Prioritization, AI/ML Product Design, UX Collaboration, Agile Delivery, A/B Testing, Prompt Engineering, Marketplace Dynamics.
Growth & Marketing
GTM Execution, Influencing Skills, Influencer Marketing, Campaign Management, Client Strategy, SEO, Conversion Rate Optimization.
Data & Analytics
SQL/Data Analysis, Mixpanel, Amplitude, Segment.
Tools & Platforms
Lovable, OpenAI API, Supabase, GPT-4 Assistants, Clay.com, Retool, Figma, Notion, Asana.
Business Strategy & Leadership
Business Strategy, Cross-functional Leadership, Team Management, Product-Market Fit, Revenue Scaling.